Department of Digital Technology and Culture
YEAR:
2023 - 2025
DESIGNED BY:
Cedric Kraynak,
Lain Bundalian
SOFTWARE:
Illustrator,
Photoshop,
InDesign,
After Effects,
Procreate
At WSU’s Department of Digital Technology and Culture, I helped lead a rebranding initiative to establish a new visual identity for the program—designed to better reflect its mission and engage prospective students. I co-developed a comprehensive style guide outlining the department’s new visual standards, including color palettes, logos, typography, and imagery.
Following the rebrand, I adhered to the new identity system across all design work, while also contributing original ideas, event concepts, and a wide range of promotional graphics. I designed banners, posters, and other materials that were displayed throughout the WSU campus to enhance the department’s visibility and appeal.