Version 1
Concept Test 

Version 2
Finalized 
The design centers around a key theme illustrated in the first segment of The Omnivore’s Dilemma. In this segment, Pollan traces the journey of a fast-food meal back to its origins, revealing that much of it is derived from corn. Pollan explores the ubiquity of corn in the American diet, from the corn-fed beef in burgers to the high fructose corn syrup in soft drinks. He ends this segment by enjoying a meal from McDonalds with his family which becomes the image featured on the cover.

The pictured food is wrapped in cellophane to convey the prepackaged and highly processed nature of the food. Product labels accompany the design to further illustrate this idea, whilst imagery portraying good health and wellness of plants and animals hides the true narrative of the unnatural process and unsustainable practices of industrialized agriculture. 

On a shelf, the spine of the book upholds this false narrative at it appears picturesque and welcoming. It resembles Cascadian Farms logo, another topic Pollan touches on in his book. But as the viewer picks up the book and turns it over, they see the hidden truth.