YEAR:2024
DESIGNED BY:Cedric Kraynak
SOFTWARE: InDesign,
Illustrator,
Photoshop
To celebrate the 20th anniversary of Michael Pollan’s “The Omnivore’s Dilemma”, The Penguin Press wanted a special edition cover design to be created to commemorate Pollan’s literary work. Drawing upon Pollan’s insightful writing of modern-day food systems and ethical dilemmas, this new design visually portrays key elements of the book not yet seen on previous covers. While the original cover depicts a pleasant scene of unprocessed natural food representative of back half of the book, my redesign shifts the focus to the initial sections, which delve into the complexities of industrialized agriculture and its unnatural processes.