The visual identity of DTC was developed by drawing inspiration from imagery we curated, allowing us to develop a unique & cohesive style.
The resulting aesthetic is characterized by a primarily duotone color scheme, along with manipulating text elements through techniques like stacking, cutting, outlining, and repetition. It also incorporates dynamic line weights and clean geometric shapes.
This identity is designed to be modular—flexible enough to adapt to various contexts while maintaining a unified, core aesthetic that ties each design back to the DTC brand.